ONE31 Application

Client
ONE31 Channel

Project Type
UX/UI Design · Native Android App Design · Content Streaming Platform

Industry
Media & Entertainment / Broadcasting / OTT

Project Overview

ONE31 is one of Thailand’s leading TV channels, offering a rich lineup of dramas, movies, variety shows, and live broadcasts. With the rise of digital consumption, the brand needed a native Android application that could become a centralized hub for users to stream content live or on-demand — anytime, anywhere.

Allwork Studio was tasked with designing a user-first streaming experience that supports real-time content delivery, intuitive navigation, and effortless content discovery for a broad and diverse user base.

UX/UI Design Strategy

The goal was to make the app easy to use for all age groups, while still being visually modern and aligned with the ONE31 brand. We approached the interface design with simplicity and clarity, ensuring even first-time users could find and enjoy content without confusion.

Key design elements:

• Live & On-Demand Streaming Interface: Watch live shows or replay episodes seamlessly
• Smart Content Categorization: Shows are grouped by genre, recency, and popularity
• Powerful Search & Discovery Tools: Users can easily find shows, actors, or related content
• Show Detail Pages: Include cast lists, summaries, upcoming episodes, and related programs
• Accessibility Focused Design: Large, readable fonts and accessible UI elements for users of all ages

The design emphasized effortless media exploration, removing friction between users and the content they love — whether watching a live broadcast, binge-watching a drama, or exploring behind-the-scenes info.

Features & Flow

• Home Dashboard with featured content and personalized recommendations
• Live TV Tab with schedule and real-time streaming
• Search and Filter Tools for quick navigation
• Show Pages with detailed metadata, cast info, and episodes
• Playback Controls optimized for both portrait and landscape viewing
• Notifications for new episodes, trending shows, or live events

Outcome

• Delivered an intuitive and engaging media streaming app tailored for local audiences
• Boosted user retention through easy navigation and smart content grouping
• Enabled ONE31 to become a fully digital-ready broadcaster with a scalable app ecosystem
• Reinforced brand identity with a polished, professional, and platform-native experience

Final Thoughts

Streaming apps are more than just players — they are storytelling platforms.

At Allwork Studio, we design digital products that connect users to stories, with smooth UX, scalable interfaces, and designs that grow with your content.

From TV networks to streaming startups, we help media brands deliver seamless viewing experiences through beautiful, efficient app design.